The countdown is on - SMAG Sundance celebrates 20 years of festival history

Summer 2025 promises a highlight for all fans of electronic music: on July 12, Seaside Beach Baldeney on Baldeneysee in Essen will once again be transformed into the epicenter of sun-drenched beats - the SMAG Sundance open-air festival celebrates its 20th anniversary. The countdown is on, the anticipation is building, the line-up is set.

What began two decades ago with local acts is now an integral part of the festival community. SMAG Sundance has become a stage for high-flyers. First and foremost Robin Schulz, who once stood at the SMAG before his career went through the roof globally. In 2015, he performed at an exclusive open-air gig at Sundance am Baldeneysee . Back then, his hits such as "Prayer in C", "Waves" and "Sun Goes Down" were on the cusp and at the same time at the height of his international breakthrough. A legendary moment for the festival - and certainly a boost for his career.

The organizers are going one better for the anniversary: a new main stage will take the festival feeling to the next level. The 2025 line-up is of course a statement and a journey through 20 years of electro-pop history: HBz, Vize, The Disco Boys, Moguai, Plastik Funk, Oliver Magenta and many more provide dancefloor vibes right by the water.

Local hero DJ Fishi joins his son Matteo Fischer on the Celebration Stage. They will be joined by Eric Smax and Kørwyn. So there's no doubt about it: EDM tradition meets the next generation.

While only the last regular tickets are still available, the festival offers further optional highlights with special promotions such as the "Anniversary ticket for 20-year-olds" and exclusive VIP experiences. For example, visitors who are 20 years old on the day of the Events can secure a special ticket for 20 euros. Of course, ID checks will be carried out for this special offer.

In addition to music, festival visitors can look forward to a wide range of culinary delights with various food stands, chill-out zones and hands-on activities. If you want to celebrate summer 2025, you can't miss the anniversary edition of SMAG Sundance . Celebrate the sun - dance with SMAG at Seaside Beach on Baldeneysee.

"The anniversary is something very special. Many visitors have been coming to the SMAG Sundance Open Air Festival for years - that makes us very proud. Among other things, we have put our energy into a new stage concept with an extraordinary line-up that allows guests to immerse themselves in another world for a few hours."